Fundraising against global warming

Raising funds and awareness is a key part of fighting ignorance and damage to our eco-system and environment and it's heartening to see how many people are taking the cause of global warming to their hearts and helping tackle it at grass roots levels. The annual racing calendar has always been a great one for fundraisers and charities and it looks like this year will be no different. Once again, record numbers of charity runners, triathletes, cyclists and walkers take to the streets as part of the vast number of fun-runs, half and full marathons, sponsored cycle rides and iron-man challenges, both across the UK and abroad.

Certainly fundraising and sporting events are a fantastic way to raise awareness and interest in the fight against climate change. As well as raising much needed funds for the charities that fight against destructive practices, legislate for change and work to educate the current and future generations about the human impact on the planet, it helps with PR. PR can be as simple as speaking to friends and family about the cause and gaining their interest. It can be by having branded and sponsored run-wear picked up by news coverage or reporters covering events and help raise awareness and, of course, it shows the commitment of the runner to their chosen cause within their local community and this can help build bridges for education and local support.

It's important that we never lose sight of the value of grass routes promotion, activity and fundraising in the fight against climate change and these examples remind us very strongly of the power in numbers.