A Deep Linking Strategy That Works |
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| Date Added: October 01, 2008 08:00:47 AM | |
| Author: Greg Lewis | |
| Category: Internet: Search Engine Opimisation | |
Today's search engines crave content. The links from this content are given a higher value than your run of the mill link from a directory. Some people may disagree with what I am about to say, but the following deep link strategy works! What is Deep Linking? Deep linking is a link to a page other than your home page. In many cases, this is where the majority of your revenue is generated. If you are an affiliate marketer, deep linking will generally not apply to you. But you can still apply this strategy. Here's how this deep linking strategy works. First the Setup
I think this is a great place to reaffirm what we are trying to accomplish. We are pumping up the article's presence in searches and creating link power. By putting keyword links into the article site, it creates credibility. This credibility is then transferred to your outbound links within the article. Where do the outbound links and credibility from this article point to? Your target site! This is a very powerful way to maximize the effectiveness of your article links and give your target page more relevance in the search engine ranking for the keyword string you are targeting.
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